Search Engine Optimization (SEO)

Imagine this: if your bricks & mortar store had 500 people walk through your store daily, and now 1000 people come into your store daily do you think you might have increased sales? I would think so. This is what search engine marketing can do for your business. Many businesses are unaware of the concept that the internet allows us to expand our business in a cost effective  manner. Whether you sell a product or a service, having an effective, high ranking website can increase your bottom line.

More traffic = more buyers!

• Register your website to the best search engines and directories which are the major traffic sources on the internet. This is the next step after your sites pages have been optimized. Be aware of SEO companies that tell you that for so many $$$ they will submit your website to thousands of search engines: there are not that many search engines, and even less that will be relevant for your website. In fact the top 3 (google, msn, and yahoo) own & supply results to many of the search engines out there. So by submitting to the top search engines, your website would actually appear in search results on many other search engines.
  

• Submit your site to industry specific directories. Search engines regularly crawl directories for fresh new content. This will also help your websites rankings.
  

• Find link partners to add your business link to and share links with. The more inbound links to your site the better, and depending on the popularity of the linked site, you can get great search results utilizing proper linking techniques. We only link to relevant websites and directories, minimizing the dreaded google "sandbag" syndrome. Remember, search engines recognize the relevancy of inbound and outbound links. If the links are going to a website that is in a related industry or business, you will be rewarded with higher search engine rankings.
  

• Paid Inclusion / Pay Per Click Campaigns (PPC):  We can set up and manage  PPC campaigns. What is PPC? Pay per click ads are the ads you see on many websites,directories, and on the top and right sides of many search engine search results. PPC can be a very effective form of internet advertising. This is one way you can get top rankings of the search results pages, and is a quick way to level the playing field with your competition. When you first incorporate SEO into your website, you may not be on the first two pages of the search engine results page, so using a PPC campaign early on is an effective method to get your website seen by new customers. Once your site is optimized and getting top rankings, you can decrease the PPC ads or target them in a different direction other than the search results pages. For example, we can have the ads stop on results pages, but target them to industry specific businesses who display PPC ads on their pages.
  

• Every time someone clicks on your ad (which links directly to your website) you pay for that click. The amount depends upon how many other PPC ads there are for that search result and how much you and others are willing to pay for that ad when clicked on. We will consult you on "bidding" and budgeting for PPC ad campaigns.
  

• Track your website progress over time to determine the effectiveness of the search engine optimization and internet marketing efforts. This includes monitoring changes in your sites rankings, and also tracking what is happening with your competition, and we'll  provide these reports to you.
  

• Analyze your link popularity: determine how many links to your site are found by the major search engines. You can also determine which other sites link to yours and see which sites link to your competitors. With this information we can make changes to increase your link popularity, resulting in higher rankings on the internet.
  

• Detailed reports: We can provide hard copy or emailed reports on your website marketing efforts; including how many hits and visitors you are getting in any period, where the hits are coming from, who links to you, and ranking reports. It is important to know who your visitors are, and where they come from (the internet path which led them to your site).
  

• Monitor uptime for you website: We will monitor and alert you whenever your website is down or isn't functioning properly. We can also determine if your website is taking too long to load in a viewers browser.
  

1st Street internet marketing & website promotion - Get Website Results
Serving Nanaimo, Vancouver Island, BC, and across Canada & the USA.